Notes on analytics, attribution, and building Nohmo.
July 2026 · The Nohmo team
GA4 is excellent for tracking installs, events, and conversions—but it wasn't built to explain user behavior inside mobile apps. In this guide, we explore where GA4 falls short, when it's still the right choice, and how app-first analytics tools help you understand crashes, churn, and user journeys with session replay and behavioral insights.
Session replay helps you understand why users drop off by reconstructing every tap, screen, and interaction. Learn how event-based session replay works, why it matters, and how to set it up with Nohmo in under 2 minutes.
Looking for the best Mixpanel alternative? Compare 10 top analytics platforms based on pricing, event limits, session replay, mobile analytics, and ease of use. Discover affordable options under $50/month and find the right tool for your product team.
Event-based and MTU pricing looks affordable at first and scales in ways that surprise teams. Here’s how analytics billing actually works — and how flat pricing changes the math.
Error monitoring and product analytics have quietly converged. Here’s what a stack trace alone can’t tell you, and when one tool can cover both.
You can get durable device identity, page views, and user journeys in a Next.js App Router app without setting a single cookie. Here’s how.
Mobile analytics is harder than web — installs, attribution, and retention all work differently. Here’s what to measure in a React Native app, and how deterministic install attribution actually works.
June 2026 · The Nohmo team
Analytics should be a superpower, not a tax. Here’s why we built Nohmo — and what you can do with it today.
How Nohmo attributes mobile installs to the exact ad click — using the Play Store referrer and the iOS pasteboard, with no GAID, IDFA, or fingerprinting required.