Notes on analytics, attribution, and building Nohmo.
July 2026 · The Nohmo team
Error monitoring and product analytics have quietly converged. Here’s what a stack trace alone can’t tell you, and when one tool can cover both.
You can get durable device identity, page views, and user journeys in a Next.js App Router app without setting a single cookie. Here’s how.
Mobile analytics is harder than web — installs, attribution, and retention all work differently. Here’s what to measure in a React Native app, and how deterministic install attribution actually works.
June 2026 · The Nohmo team
Analytics should be a superpower, not a tax. Here’s why we built Nohmo — and what you can do with it today.
How Nohmo attributes mobile installs to the exact ad click — using the Play Store referrer and the iOS pasteboard, with no GAID, IDFA, or fingerprinting required.