Dashboard — Traffic
The Traffic page breaks down where your sessions are coming from, based on UTM parameters captured at the start of each session.
Summary strip
| Metric | Description |
|---|---|
| Total sessions | All sessions in the selected period |
| UTM sessions | Sessions that had at least one UTM parameter on entry |
| Organic sessions | Sessions with no UTM parameters |
Sections
Sources — breakdown by utm_source (e.g. google, newsletter, twitter). Each row shows the source name, session count, and a proportional bar.
Mediums — breakdown by utm_medium (e.g. cpc, email, organic).
Campaigns — breakdown by utm_campaign, so you can see which specific campaigns drove the most sessions.
Note: Sessions without UTM parameters do not appear in any of the three tables — they are counted in the Organic total only. To start seeing data, add UTM parameters to your marketing links.