Conversion tracking

Tell Nohmo what a successful conversion means for your business — a user signup, a deposit, a purchase — and track which traffic sources (Google Ads, Meta Ads, organic, etc.) are driving those conversions.

1. Define your conversion goals

Go to Settings → Conversions in your dashboard and create conversion goals. Each goal has a human-readable name and a unique slug that you reference in code.

2. Call trackConversion() in your code

Pass the goal slug when the conversion event happens. You can also attach extra properties like amount, plan, or currency.

import { useNohmo } from 'nohmo'
 
export default function SignupSuccess() {
  const { trackConversion } = useNohmo()
 
  useEffect(() => {
    // Fire once after successful signup
    trackConversion('user_created')
  }, [])
 
  return <div>Welcome!</div>
}

// With extra properties (e.g. deposit amount)
trackConversion('money_deposit', { amount: 500, currency: 'USD' })

For plain HTML / Django templates, use the global window.nohmo object:

<script>
  // After a successful deposit
  window.nohmo.conversion('money_deposit', { amount: 500 })
</script>

3. View results in Traffic → Conversions

Open the Traffic page in your dashboard and switch to the Conversionstab. You'll see:

• Total conversionsAcross all goals or filtered by a specific goal
• By sourceWhich UTM source (google, facebook, …) drove the most conversions
• By mediumcpc, email, social, organic, etc.
• By campaignIndividual campaign performance
• By custom paramConversions from your custom attribution params like ?ref=META_ADS_1

Use the goal filter buttons at the top to drill into a single conversion type — e.g. see only which sources drove Money Deposit conversions.

Attribution

Conversions are automatically linked to the session's traffic source. If a user arrived via ?utm_source=google&utm_medium=cpc and later triggered a conversion in the same session, that conversion is attributed to Google CPC — no extra code needed.

Attribution is first-touch per session: it reflects the channel that brought the user into the session where the conversion happened.