Install attribution

Track exactly which ad, campaign, or channel drove each app install — with deterministic accuracy on both Android and iOS. On Android, Nohmo embeds a click UUID in the Play Store referrer param. On iOS, the click-link interstitial writes the UUID to the system pasteboard, which the SDK reads on first open.

How it works

Setup (1 step)

Build a tracking link

Go to Settings → App setup → Attribution Link Builder, fill in your UTM fields, and copy the generated link. Use this link as the destination URL in your Meta Ads, Google Ads, or any other channel.

# Example generated link
https://www.nohmo.in/api/click/<project-code>/?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale

When a user clicks this link, Nohmo records the click and redirects them to your Play Store URL with the referrer embedded:

https://play.google.com/store/apps/details?id=com.yourapp&referrer=utm_source%3Dfacebook%26utm_campaign%3Dsummer_sale%26nohmo_click%3D<uuid>

Click Save & shorten to store the link and get a tidy short URL (https://www.nohmo.in/api/l/<code>) you can reuse from the Saved links list.

Invite a friend (referral attribution)

To attribute installs from in-app sharing back to the user who shared, share a Nohmo link instead of the raw store URL. buildInviteLink()returns a short link that carries the current user's id — so you can see exactly who referred whom.

import { Share } from 'react-native'
import { useNohmo } from 'nohmo/react-native'
 
function InviteButton() {
  const { buildInviteLink } = useNohmo()
 
  const invite = async () => {
    const link = await buildInviteLink({ channel: 'whatsapp' })
    // → https://www.nohmo.in/api/l/aB3xK9q
    await Share.share({ message: `Join me on the app! ${link}` })
  }
 
  return <Button title="Invite a friend" onPress={invite} />
}

Call linkUser() first — the sharer's id is captured as utm_content. The helper returns a short URL; the same user + options always resolves to the same code (and it's cached, so repeated shares never create duplicates). Options: channel → utm_medium, campaign → utm_campaign, source → utm_source (defaults to referral).

Attribution priority

View results

Attribution data appears in App Analytics → Install Attribution with breakdowns by source, campaign, and match type. Each install is labelled as attributed or organic.