Singular is a marketing analytics platform: it pulls cost data from every ad network you buy on, joins it to attribution, and tells you what your return actually was. For a performance marketing team, that consolidation is the whole point.
Nohmo sits on the other side of the install. It does not know what you paid for a user; it knows whether that user got through onboarding, which screen lost them, and whether the last release started crashing.
Nohmo vs Singular, feature by feature
| Capability | nohmo | Singular |
|---|---|---|
| Ad spend aggregation across networks | Not included | Included |
| ROAS and cost-per-install reporting | Not included | Included |
| SKAdNetwork handling | Not included | Included |
| In-app funnels and retention | Included | Partial |
| Crash monitoring | Included | Not included |
| Rage-tap / silent failure detection | Included | Not included |
| Setup measured in minutes | Included | Not included |
Which one should you pick?
Choose Singular if…
- •You spend meaningfully on paid acquisition across several networks.
- •You need cost, attribution and revenue reconciled in one report.
- •Marketing, not product, is the team asking the questions.
Choose Nohmo if…
- •You want to fix the product, not the media plan.
- •You are a small team that cannot absorb an enterprise onboarding.
- •You need crashes and analytics from the same SDK.
Where Nohmo falls short today
- •Singular aggregates ad spend from hundreds of sources. Nohmo does none of that.
- •No SKAdNetwork support, no ROAS reporting, no creative-level analysis.
- •Singular serves marketing teams at scale; we are aimed squarely at product and engineering.
Why teams choose Nohmo
Product depth, not spend depth
Journeys, funnels, cohorts and crash context — the things that change what you build next.
Install and go
One npm package and an API key, rather than a managed onboarding with network connectors to configure.
Failures your marketing tool cannot see
Rage taps and dead interactions never appear in a spend report, and they are frequently why the funnel leaks.
Frequently asked questions
Do these overlap at all?+
Only on install attribution, and only shallowly. Singular attributes paid installs across networks; we attribute organic and referral installs and then measure behaviour.
Which do I buy first?+
If you are not yet spending on paid media, product analytics is the better first purchase.
The verdict
Singular tells you what your acquisition cost. Nohmo tells you whether the product deserved it.
Comparison reflects our understanding of Singular as of 2026; third-party products change — check their site for current details.