Matomo is the most complete open-source Google Analytics replacement there is. Self-host it, own the data, keep the reports your marketing team already recognises. For GDPR-sensitive organisations that is a strong position, and its longevity is earned.
Nohmo is not trying to replace GA. It is aimed at the product question — which step loses users, which release started crashing, which taps silently fail — with mobile as a first-class surface.
Nohmo vs Matomo, feature by feature
| Capability | nohmo | Matomo |
|---|---|---|
| Self-hosting | Not included | Included |
| Open source | Partial | Included |
| GA-style marketing reports | Partial | Included |
| Native mobile SDK | Included | Partial |
| Crash monitoring | Included | Not included |
| Rage-click / silent failure detection | Included | Partial |
| Nothing to operate | Included | Not included |
Which one should you pick?
Choose Matomo if…
- •You need data on your own infrastructure for regulatory reasons.
- •Your team wants familiar GA-style marketing reporting.
- •Open source is a requirement.
Choose Nohmo if…
- •The questions are product questions, not channel questions.
- •You ship a mobile app.
- •You do not want to run analytics infrastructure.
Where Nohmo falls short today
- •Matomo can be fully self-hosted. Nohmo cannot.
- •Matomo's marketing and SEO reporting is far more complete than ours.
- •Matomo has well over a decade of maturity and a large plugin ecosystem.
Why teams choose Nohmo
Built around the funnel
Journeys, conversions and cohorts are the primary view rather than an add-on to visit reports.
Mobile-first
Installs, uninstalls, app versions, crash-free rate and install attribution, from one SDK.
No server to run
Matomo self-hosted means a PHP app and a database to maintain. Nohmo is an npm install.
Frequently asked questions
Is Nohmo GDPR-friendly?+
It is cookieless, which removes one common consent trigger. For data residency on your own servers, Matomo is the better answer today.
Can they run together?+
Yes — Matomo for marketing reporting, Nohmo for product and app analytics.
The verdict
Choose Matomo to replace Google Analytics on your own servers. Choose Nohmo to answer why users leave, especially inside an app.
Comparison reflects our understanding of Matomo as of 2026; third-party products change — check their site for current details.