Heap pioneered autocapture: record every interaction so you can define an event after the fact and still have the history. For a product team that keeps discovering questions late, that is a real advantage.
Nohmo autocaptures as well — screens, taps, scroll depth, rage taps — and adds the layer Heap does not have: native crash capture, release health and silent failure detection, in the same SDK.
Nohmo vs Heap, feature by feature
| Capability | nohmo | Heap |
|---|---|---|
| Autocapture | Included | Included |
| Retroactive event definition | Partial | Included |
| Funnels and retention | Included | Included |
| Native mobile crash capture | Included | Not included |
| Rage-tap / silent failure detection | Included | Partial |
| Flat, predictable pricing | Included | Not included |
| Enterprise governance and data warehouse sync | Not included | Included |
Which one should you pick?
Choose Heap if…
- •Retroactive event definition is genuinely how your team works.
- •You need enterprise governance, warehouse sync and SOC 2 today.
- •You are a large web product with a dedicated analytics function.
Choose Nohmo if…
- •Mobile is your primary surface.
- •You want crash and friction data beside the funnel.
- •You want the bill to be the same every month.
Where Nohmo falls short today
- •Heap's retroactive analysis is more complete than ours — we aggregate on ingest, so a question about data we never rolled up may not be answerable.
- •Heap has mature enterprise governance and warehouse integrations. We do not.
- •Heap has years more product analytics depth.
Why teams choose Nohmo
Crashes in the same tool
A funnel that collapses because of a crash is one screen away, not a separate vendor.
Pricing you can forecast
Flat monthly pricing instead of session tiers that move with your traffic.
Mobile as a first surface
Installs, uninstalls, app versions and crash-free rate are built in, not bolted on.
Frequently asked questions
Does Nohmo need manual instrumentation?+
Not for the basics — screens, taps, scroll and crashes are automatic. Custom events are for things only you can name.
Can I query historical data retroactively?+
Partly. Retroactive event definitions can backfill, but not to the same depth as Heap.
The verdict
Heap remains stronger for retroactive web analysis at enterprise scale. Nohmo is the better fit for a mobile team that wants crashes and friction in the same product.
Comparison reflects our understanding of Heap as of 2026; third-party products change — check their site for current details.