Google Analytics is the default, it is free, and for measuring acquisition and tying it to Google Ads there is nothing else with that reach. It is genuinely good at the job it was designed for.
It was not designed to tell a product team why users abandon a flow. GA4 samples, its mobile support is Firebase under a different name, and consent banners have made its web numbers steadily less complete. Nohmo is cookieless, unsampled, and aimed at the product question rather than the marketing one.
Nohmo vs Google Analytics, feature by feature
| Capability | nohmo | Google Analytics |
|---|---|---|
| Free | Not included | Included |
| Cookieless by default | Included | Not included |
| Unsampled reporting | Included | Not included |
| Google Ads integration | Not included | Included |
| Crash monitoring | Included | Not included |
| Rage-tap / silent failure detection | Included | Not included |
| First-party mobile SDK | Included | Partial |
| Real-time event feed | Included | Partial |
Which one should you pick?
Choose Google Analytics if…
- •Your main job is attributing marketing spend, especially through Google Ads.
- •You need the ecosystem — Search Console, Ads, Looker Studio — wired together for free.
- •Budget is zero and web is the only surface you care about.
Choose Nohmo if…
- •You ship a mobile app and want its analytics to be first-class.
- •You need unsampled numbers you can trust in a product decision.
- •You want crashes and silent failures in the same tool as the funnel.
Where Nohmo falls short today
- •GA4 is free and integrates with Google Ads. Nohmo does neither.
- •GA4 has a far larger ecosystem of connectors, agencies and people who already know it.
- •For pure marketing attribution across search and display, GA4 remains the stronger tool.
Why teams choose Nohmo
No cookie banner required
Nohmo identifies devices without cookies, so your measurement does not degrade the moment a visitor declines consent.
Mobile is not an afterthought
GA4 for apps is Firebase wearing a different badge. Nohmo ships a first-party React Native SDK with crash capture built in.
Product questions, not channel questions
Funnels, journeys and retention are the primary view, rather than something assembled from acquisition reports.
Frequently asked questions
Can Nohmo replace GA4 entirely?+
For product analytics, yes. If you buy Google Ads, keep GA4 for attribution — the two answer different questions and most teams run both.
Is Nohmo GDPR-friendlier?+
It is cookieless, which removes one common reason for a consent banner. Whether you still need one depends on what you collect and your jurisdiction — take your own legal advice.
The verdict
Keep GA4 for marketing. Add Nohmo when you need to know what happens after the click, particularly inside an app.
Comparison reflects our understanding of Google Analytics as of 2026; third-party products change — check their site for current details.