Fathom is deliberately minimal: privacy-first, fast, no cookie banner, a dashboard you can read in ten seconds. That restraint is the product, and for a marketing site it is often exactly right.
Nohmo goes the other way. It is aimed at teams shipping an app who need to know which step of a flow loses people and whether the last release started crashing.
Nohmo vs Fathom Analytics, feature by feature
| Capability | nohmo | Fathom Analytics |
|---|---|---|
| Cookieless | Included | Included |
| Ultra-light script | Not included | Included |
| EU isolation option | Not included | Included |
| Funnels and journeys | Included | Partial |
| Native mobile SDK | Included | Not included |
| Crash monitoring | Included | Not included |
| Rage-click / silent failure detection | Included | Not included |
Which one should you pick?
Choose Fathom Analytics if…
- •You want the simplest, fastest, most private web analytics available.
- •EU data isolation matters to you.
- •A marketing site is the whole surface.
Choose Nohmo if…
- •You ship a mobile app.
- •You need funnels and crash context, not just traffic.
- •You want friction detected without anyone reporting it.
Where Nohmo falls short today
- •Fathom is lighter, simpler and stronger on privacy positioning.
- •It offers EU isolation; we do not yet.
- •For a content site, Nohmo is heavier than the job requires.
Why teams choose Nohmo
Apps as well as sites
Installs, retention, app versions and native crash capture — outside Fathom's scope entirely.
The step that loses people
Funnels and journeys instead of a single page-views table.
Failures without a bug report
Rage clicks and dead interactions surfaced automatically.
Frequently asked questions
Does Nohmo need a cookie banner?+
Not for its own device identification, which is cookieless. Your obligations depend on everything else you run.
Is Nohmo as fast?+
Our script is larger, because it does more — autocapture, error capture and batching. For a pure content site that is a fair trade against Fathom.
The verdict
Fathom is the better choice for a simple, private website. Nohmo is for product teams, especially mobile ones.
Comparison reflects our understanding of Fathom Analytics as of 2026; third-party products change — check their site for current details.